3 Reasons Campaigns Fail July 11, 2015July 11, 2015Mark Ware Comment There is no substitute. It can’t be justified. It just happened. The campaign failed. And there’s plenty of blame to go around. That’s [Read more]
5 Ways to Maximize Your Editorial Calendar July 5, 2015July 6, 2015Mark Ware Comment Over the years, there has been little as effective for growing revenue, building brand and streamlining marketing work processes as an editorial calendar. [Read more]
Surviving CMO Leadership Change July 4, 2015July 4, 2015Mark Ware Comment A few quick thoughts on CMO change outs. How long should a CMO reign? And then what? JCPenny is now seeking a new [Read more]
How Carbon + Silicon = Digital 2.0 July 4, 2015July 4, 2015Mark Ware Comment Did you see this? It’s a great ad from Walmart (@walmart) about the #digital life most of us lead –– and coming from the voice [Read more]
Happiness and Branding June 27, 2015June 28, 2015Mark Ware Comment When we consider the amount of effort spent on satisfying our own personal needs and interests, it’s not surprising that some of us in the [Read more]
How To Get the Most from [the rest of] 2015 and Your Marketing Plan June 5, 2015July 5, 2015Mark Ware Comment Tax day is over, and July 4th isn’t all that far away. Wasn’t it just New Years? 2015 has reached its cruising altitude, [Read more]