CategoryStrategy

Spectacular Crowdfunding Fails And Their Impact On Entrepreneurship

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ContentFlo is a knowledge property that captures the trends in digital, technology and marketing from across the industry.

ContentFlo shares perspectives and insights that matter to enterprises in the digital economy.
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Before I proceed, let me make it absolutely clear that I have nothing against crowdfunding. I believe the basic principle behind crowdfunding is [Read more]

Bootstrapped: Building A Remote Company

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ContentFlo is a knowledge property that captures the trends in digital, technology and marketing from across the industry.

ContentFlo shares perspectives and insights that matter to enterprises in the digital economy.
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If you ask me, working remotely rocks. I’m currently writing from a small beach bar located on a remote island in southern Thailand. [Read more]

3 Reasons Campaigns Fail

Mark Ware
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Mark Ware

Mark Ware is a thought leader and global senior sales and marketing executive who motivates sales and marketing teams, aggressively collaborates across the matrix and produces new sources of revenue.
LinkedIn:https://www.linkedin.com/in/markstephenware2
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There is no substitute. It can’t be justified. It just happened. The campaign failed. And there’s plenty of blame to go around. That’s [Read more]

5 Ways to Maximize Your Editorial Calendar

Mark Ware
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Mark Ware

Mark Ware is a thought leader and global senior sales and marketing executive who motivates sales and marketing teams, aggressively collaborates across the matrix and produces new sources of revenue.
LinkedIn:https://www.linkedin.com/in/markstephenware2
Mark Ware
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Over the years, there has been little as effective for growing revenue, building brand and streamlining marketing work processes as an editorial calendar. [Read more]

Consumer Decision Journey in the Digital Age

Alok Ranjan
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Alok Ranjan

Alok Ranjan is a marketing specialist and management consultant based in Mumbai, India. He believes, brands are caught in a maze of technology and economic dynamics, caused by disruptive forces, which are changing the way consumers interact with brands. He blogs at www.alokr.com
LinkedIn: in.linkedin.com/in/ranjanalok
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The consumer decision journey no longer follows the linear model in the digital era. Enterprises are in the process of creating awe moments [Read more]

Happiness and Branding

Mark Ware
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Mark Ware

Mark Ware is a thought leader and global senior sales and marketing executive who motivates sales and marketing teams, aggressively collaborates across the matrix and produces new sources of revenue.
LinkedIn:https://www.linkedin.com/in/markstephenware2
Mark Ware
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When we consider the amount of effort spent on satisfying our own personal needs and interests, it’s not surprising that some of us in the [Read more]

How To Get the Most from [the rest of] 2015 and Your Marketing Plan

Mark Ware
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Mark Ware

Mark Ware is a thought leader and global senior sales and marketing executive who motivates sales and marketing teams, aggressively collaborates across the matrix and produces new sources of revenue.
LinkedIn:https://www.linkedin.com/in/markstephenware2
Mark Ware
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Tax day is over, and July 4th isn’t all that far away. Wasn’t it just New Years?  2015 has reached its cruising altitude, [Read more]

SMAC: Enabling Business Paradigms of the 21st Century

Alok Ranjan
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Alok Ranjan

Alok Ranjan is a marketing specialist and management consultant based in Mumbai, India. He believes, brands are caught in a maze of technology and economic dynamics, caused by disruptive forces, which are changing the way consumers interact with brands. He blogs at www.alokr.com
LinkedIn: in.linkedin.com/in/ranjanalok
Alok Ranjan
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If you stand still, you fall behind. Mark Twain Agility, adaptability, and innovation are lifeline for success of enterprises in the 21st century. [Read more]

Digital Darwinism: Adapting for the Enterprise Success

Alok Ranjan
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Alok Ranjan

Alok Ranjan is a marketing specialist and management consultant based in Mumbai, India. He believes, brands are caught in a maze of technology and economic dynamics, caused by disruptive forces, which are changing the way consumers interact with brands. He blogs at www.alokr.com
LinkedIn: in.linkedin.com/in/ranjanalok
Alok Ranjan
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“It is not the strongest or the most intelligent who will survive but those who can best manage change.” – Charles Darwin Technology [Read more]